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Your Magic bottles among neon light trails

Your Magic

Intense Pigments
8
Essential Shades
11
Fashion Pastels
4
Creative Services
6

Phyto Color Creativity

Direct color with up to 99% natural ingredients. No developer. No ammonia. pH 5.5. 5–20 minutes. 8 Intense Pigments, 11 Essential shades, 4 Fashion pastels, and +Magic Bianco, the Color Multiplier that turns every shade into infinite possibilities.

  • 99% Natural
  • No Developer
  • VeganOK
  • 5–20 Min
  • pH 5.5

Why It's Magic

Color Without Rules

Your Magic is direct action: pigments deposit on the hair surface and cuticle without altering hair structure or natural melanins. No lifting, no damage, no developer. Just pure color expression.

  • Tone on Tone

    Enrich natural or colored hair with reflexes and depth. The gentlest way to add dimension.

  • Grey Camouflage

    Softens and blends first grey hairs. A camouflage, not a full coverage. Natural and forgiving.

  • Color Correction

    Neutralize unwanted reflexes. Blue kills orange, Violet kills yellow, Green kills red. Precision control.

  • Creative Expression

    Pastels, vivids, custom blends. Mix any pigment with any shade. Your imagination, your rules.

  • Post-Service Toning

    Perfect after bleaching or highlights. 5–20 minutes at the bowl for polished, finished results.

  • Care + Color

    Mix with shampoo, conditioner, or mask. Every wash becomes a color-depositing treatment.

Ultra Concentrated

8 Intense Pigments

Pure, concentrated color. Use unmixed for bold vivids, or add to any formula: permanent color, gloss, shampoo, conditioner, mask, or +Magic Bianco. The building blocks of creativity.

  • Red

    Red

    6/R

  • Gold

    Gold

    3/G

  • Copper

    Copper

    4/C

  • Blue

    Blue

    11/B

  • Green

    Green

    8/M

  • Violet

    Violet

    2/V

  • Magenta

    Magenta

    26/VR

  • Shocking Yellow

    Shocking Yellow

    –

Intense Pigments Mix With

  • Permanent Color
  • +Magic Bianco
  • Essential Shades
  • Fashion Shades
  • Shampoo
  • Conditioner
  • Mask

Tone on Tone

11 Essential Direct Colors

Technical gel colors spanning Grey Brown to Sand Platinum. The professional core of Your Magic: calibrated pigments with keratin affinity for uniform results even on pre-bleached hair. Tap any shade for colorist tips.

  • Grey Brown

    Grey Brown

    2.01|2NA

    Darkest shade of the line.

  • Intense Brown

    Intense Brown

    4.71|4CHA

    Most intense and natural brown.

  • Red Brown

    Red Brown

    5.6|5R

    Red between violet and copper with both souls.

  • Dark Blonde

    Dark Blonde

    6.0|6N

    Intermediate dark blonde.

  • Grey Blonde

    Grey Blonde

    7.1|7AA

    Light ash blonde.

  • Copper Blonde

    Copper Blonde

    7.4|7C

    Natural copper blonde.

  • Bronze Blonde

    Bronze Blonde

    7.74|7WC

    Intense caramel shade.

  • Natural Blonde

    Natural Blonde

    8.0|8N

    Link between light blondes and darker brown shades.

  • Pearl Irisé

    Pearl Irisé

    9.21|9VA

    Surprisingly good at neutralizing yellow undertones.

  • Gold Platinum

    Gold Platinum

    10.3|10G

    Gold reflex, perfect to boost golden blonde tones and slightly counteract cool undertones.

  • Sand Platinum

    Sand Platinum

    10.13|10AG

    Sand blonde between cold and warm.

Pastel & Trendy

4 Fashion Direct Colors

The trend shades. Soft pastels designed for pre-lightened hair. Mix with +Magic Bianco for softer results, or with Intense Pigments for deeper expression.

  • Nude

    Nude

    Fashion Direct

  • Peach

    Peach

    Fashion Direct

  • Lilac

    Lilac

    Fashion Direct

  • Dove Grey

    Dove Grey

    Fashion Direct

The Key to Everything

+Magic Bianco

The Color Multiplier. Not a shade, but a tool. Mix with any Your Magic product to dilute intensity, create pastels, balance porosity, and turn gel to cream.

  • +Magic Bianco

    Color Multiplier

    +Magic Bianco

    • Dilutes color intensity
    • Balances hair porosity
    • 1:1 to 1:20 ratio for pastels
    • Hydrating & illuminating
  • Mixing Ratios

    1:1
    Half intensity
    1:5
    Soft pastel
    1:10
    Whisper pastel
    1:20
    Barely there

Maximum Versatility

6 Creative Services

Your Magic isn't just a color line. It's a system that plugs into everything your salon already uses. Mix into color, gloss, shampoo, masks, or use standalone.

  • 01

    Color Boost

    1–30g per 100g Color + Developer

    Mix Intense Pigments with permanent oxidizing color

    Amplifies reflexes within your permanent color services

  • 02

    Color Glow

    1–50g per 100g Color + Oxymilk

    Mix Intense Pigments with Beauty Fusion Gloss

    Luminous reflexes within your gloss services

  • 03

    Color Foam

    1:10 ratio

    Mix Intense Pigments with shampoo

    Quick color refresh at the shampoo bowl

  • 04

    Nutri Color

    1–4g per 10g product

    Mix Intense Pigments with mask or conditioner

    Color-depositing treatment: care + color in one step

  • 05

    Rainbow Light

    1:1 to 1:20 for pastels

    Mix Intense Pigments with +Magic Bianco

    Infinite pastel palette from bold to barely-there

  • 06

    Endless Shades

    Freestyle

    Mix any pigment with any shade or +Magic Bianco

    Your imagination is the only limit

Phyto-Technology

The Care Inside the Color

  • Maize derivative

    Organic Zemea®

    Emollient, soothing, grants softness and combability

  • Rice derivative

    Beautyquat RC

    Protecting, replumping, illuminating

  • Natural thickener

    Guar Seed Extract

    Conditioning with a highly filming effect

  • Coconut derived

    Coconut Surfactant

    Helps spread color uniformly throughout the hair

Fragrance

Pivoine Rouge, a lively bouquet of mixed fruit, flowers, and mosses

Color in Action

The Your Magic Look

  • Your Magic color 1
  • Your Magic color 2
  • Your Magic color 3
  • Your Magic color 4
  • Your Magic color 5
  • Your Magic color 6
  • Your Magic color 7
  • Your Magic color 8
  • Your Magic color 9
  • Your Magic color 10
  • Your Magic color 11

Free From

  • Silicones
  • Alcohol
  • Parabens
  • Resorcinol
  • SLES
  • SLS
  • PPD
  • Cocamide DEA
  • Cocamide MEA

Certifications

  • VeganOK Certified
  • Ecocert Organic
  • ISO 22716
  • 100% Renewable Energy
  • FSC Paper
  • Made in Italy

The Colorist's Playground Awaits

Sign in to browse the full Your Magic collection: Intense Pigments, Essential shades, Fashion pastels, and +Magic Bianco, all with professional pricing.