About Artègo
Italian Haircare, Crafted for Professionals
Since 1998, Artègo has combined natural ingredients with Italian innovation to help salons create beautiful results. Today, a dedicated team supports salons across the United States.
- Founded in Italy
- 1998
- Countries worldwide
- 58+
- Hair color & care powered by Phyto-Technology
- Nature + Science
The Reason
The Beauty Journey
At Artègo, we stand for a mindset rooted in growth, creativity and long-term success.
Our commitment goes beyond what’s on the shelf. It’s about empowering you, your clients and your salon to evolve, thrive and stand out in a competitive industry. We focus on what truly matters: your vision, your craft and the experience you create every day.
The Brand
A story of people, growing since 1998
Our Story
From the beginning, Artègo has been driven by a deep commitment to the professionals we serve. That means uncompromising quality, continuous innovation in our formulas, and high-performing products and services, recognized every day by the stylists who trust us.
Beauty, to us, is a journey. It evolves through time, cultures and traditions, and it’s shaped by people who are curious, optimistic and always looking beyond the horizon. We find it in nature, art, architecture and travel, and we bring it to life through our ideas, our products and our styles, guided by the artisan spirit of Italian craftsmanship.
The Artègo beauty gesture
Care for Beauty, Always.
Think of the best things in life: art, nature, music, fashion, books, film and theater. Beautiful things reveal the care, talent and passion of the people who create them.
Care is our core value. Quality and beauty revolve around it. We believe care, respect and health are the foundation of beautiful hair and the best results. Without care, love, passion and knowledge, it’s impossible to create beauty.
The golden rectangle in our logo brings all of this together. It’s a symbol of balance, individuality and refined simplicity, reflecting the uniqueness of every hairdresser and the talent that defines them.
Our Mission
Wellbeing, self-esteem, and beauty, enhanced through care.
We help salons and hairdressers grow in quality and success by making every client feel good, and by supporting them with exclusive, high-quality products, services and treatments.
Nature inspires us, science guides us
Phyto-Technology
Nature is life: energy, wellbeing and a harmony we can’t fully put into words. Every Artègo formula balances two elements to achieve the best technical and beauty results: natural and organic ingredients that are effective and sustainable, and active ingredients developed through scientific research.
Our R&D laboratory works alongside leading professionals and universities specializing in cosmetology and trichology to develop products that respect the scalp and the hair’s structural integrity, while adding active ingredients that care for the hair.
Nature
natural & organic ingredients
Science
active ingredients from research
The result: maximum synergy between
- Care and respect for the hair
- Cosmetic beauty
- Technical performance
- The best results
For a wonderful world
Nature Is Life
We promote and practice responsible behavior to reduce our environmental impact, dreaming of a wonderful, green, beautiful planet.
- We use renewable energy systems.
- We reduce unnecessary packaging.
- We use FSC-certified paper from responsibly managed forests.
- We support initiatives that protect the beauty of the world.
Research, innovation, and training
Our Drivers
Research & Innovation
A constant for us, not only in our formulas, but in shapes, colors, and materials.
Training
Shared knowledge that contributes to the professional and business growth of every salon.
Excellent Partnerships
We choose the best in every area, working with research institutes, top suppliers, professionals and expert consultants.
Social Responsibility
A company has a role in society. As a Gold Member donor to FAI, the Fondo Ambiente Italiano, we help protect Italy’s natural places, historic residences and art.
Artègo in the U.S.
A new chapter
Direct from the Brand, Built for American Salons
Artègo is entering an exciting new chapter. Axel Weiss, one of the owners of the Artègo brand, has taken direct leadership of the brand’s U.S. operations together with his son, Marc Weiss.
Artègo now serves the United States directly, with a long-term commitment to our salons, educators and hair professionals.
The same Italian brand, formulas and values, now supported by a dedicated U.S. team.
What This Means for Your Salon
Protected Professional Distribution
We’re actively removing unauthorized online sellers to protect the salons and authorized distributors who carry Artègo.
Accessible Education
Hands-on salon training and digital education, led by our Global Education Ambassador, Marlo Steenman.
Dependable Service
Orders ship directly from our Florida warehouse, with a team you can reach when you need us.
Business-Building Support
Modern marketing tools and resources designed to help your salon attract clients and grow retail.
Artègo Elevate Rewards
Earn points on your orders and redeem them for free Artègo products, professional tools and salon accessories.
Simple Online Ordering
Artègo Pro, our new professional portal, makes ordering, account management and exclusive promotions easy.
“We want everyone associated with Artègo to have the opportunity to succeed. Our goal is to build a company that operates like a family. Every person will be seen, heard, supported and encouraged to contribute their knowledge and ideas.”
Partner with Artègo
Experience the next level of professional color