Direct Pigments
External Layer
Lay on the external layer of the hair fiber, ensuring more intense reflexes. Activated by Energizer 1.8 for tonalization, repigmentation, and gloss services.
Energizer 1.8 · 7 VOL
- Shades
- 42
- Natural Oils
- 5
- Services
- 4
- Mix Ratio
- 1:2
Semi-Permanent Coloration
42 shades of semi-permanent color that care while they transform. No ammonia. A precious Biocosmetic Mix of five natural oils (Argan, Jojoba, Flaxseed, Avocado, Sunflower) delivers shine, coverage, and gentleness in every bottle. Four professional services. One system.
- 50% More Shine
- 100% Grey Coverage
- No Ammonia
- 4 Services
The Technology
Two Pigment Systems, One Formula
What makes You|Up² different from ordinary semi-permanent color: it uses both direct and oxidizing pigments in a single formula, controlled by which Energizer you choose.
Oxidizing Pigments
Inside the Cortex
Penetrate inside the hair stalk, ensuring coverage and long-lasting colors. Activated by Energizer 3 for grey coverage with up to 1–2 levels of lift.
Energizer 3 · 11 VOL
Fully integrated with IT'S COLOR.
Same pigments, treated differently. Use IT'S COLOR on regrowths, You|Up² on lengths and tips for uniform reflex without sensitizing.
Maximum Versatility
4 Professional Services
One line, four ways to serve your client. From complete grey coverage to a quick gloss treatment, You|Up² adapts to the service, not the other way around.
01
Grey Hair Coverage
20–40 minutes
Complete grey hair coverage using the oxidizing pigment system.
02
Tonalization
20–25 minutes
After bleaching, to wonderfully tonalize highlights or to lessen unwanted reflexes.
03
Gloss Shining
10–15 minutes
An extraordinary shiny and silky service.
04
Repigmentation
20–30 minutes
A technique aimed at restoring warm natural pigments inside the hair after bleaching services.
Technical Reference
Grey Coverage Guide
100% grey coverage with Energizer 3. The shade selection adapts to the client's grey percentage: a simple system that delivers perfect results every time.
- 0–30%
- Desired shade20–25 min
- 30–60%
- 2 parts desired + 1 part one level darker20–25 min
- 60–100%
- One level darker shade35–40 min
The Shade System
42 Shades
Fully integrated with IT'S COLOR's chart: the same pigments, treated differently. 39 color shades plus 3 specialty tones, each in a 100ml bottle that delivers 3 full applications.
39
Color Shades
- Natural
- Ash
- Gold
- Copper
- Red
- Mahogany
- Violet
- Chocolate
- Sand
- Intense
Every shade uses the same molar-balanced pigments as IT'S COLOR, ensuring seamless integration between permanent regrowth coverage and semi-permanent lengths and tips. Mix 1:2 with the appropriate Energizer.
Silver
Special Tone
Counteracts yellowing of grey hair. Reduces yellow-orange reflexes from highlights. Mix with Neutral for porous hair.
Slate
Special Tone
Elegant smoke grey on grey hair, fade resistant. Counteracts warm reflexes on medium-dark levels.
Neutral Gloss
Treatment Shade
No colored pigments, pure Argan Oil treatment. Mix 1:3 with any shade to soften reflexes, or 1:1 to lift 1 level.
The Activators
Energizer System
Two developers enriched with Scots Pine, Calendula, and Panthenol (Pro-Vitamin B5). The Energizer you choose determines which pigment system activates.
Energizer 1.8
7 VOL · Direct Pigments
- Better and uniform deposit of direct pigments
- Respect of tone-on-tone coloration
- Ensures a cosmetic, natural result
- On towel-dried hair, softens chromatic result
- For repigmentation and pre-color services
Energizer 3
11 VOL · Oxidizing Pigments
- Better and uniform deposit of oxidizing pigments
- Exalts the reflexes for vibrant results
- Full grey hair coverage
- Can lift 1 to 2 levels
- For coverage and lasting color services
- Scots Pine
- Balmy & decongestant
- Calendula
- Calming & hydrating
- Panthenol
- Pro-Vitamin B5, nourishing & emollient
The Biocosmetic Mix
Five Precious Oils
A beautifying blend of natural oils giving protection, softness, silkiness, light, and brilliance to the hair. Every You|Up² shade is enriched with this Biocosmetic Mix.
Argan Oil
Protection & Shine
Rich in Vitamin E, Omega 3 and Omega 6. Anti-age action, protects color from UV fading, closes cuticles, stabilizes color, glorifies brilliance.
Jojoba Oil
Lipo-Protection
Rich in Vitamins A, B1, B2, E and myristic acid, similar to natural sebum. Prevents dryness while delivering shine and protection.
Flaxseed Oil
Elasticity
Rebuilds the hydrolipidic layer with two fatty acids: Linolenic acid for hydration, Alpha-Linolenic acid for elasticity and resistance.
Avocado Oil
Nourishment & Repair
Rich in iron, potassium, magnesium, phosphorus, copper, Vitamins A-E, and Lecithin. Restructuring and stimulating since ancient Egypt.
Sunflower Oil
Softness
Rich in Vitamin B6 and Vitamin E. Ensures softness and lightness to the hair, reducing dryness without weight.
50%
More Shine on Natural Hair
Biocosmetic Mix enhances natural luminosity
20%
More Brilliance on Colored Hair
vs. traditional semi-permanent without Argan Oil
The Artègo Color System
IT'S COLOR + YOU|UP²
The integrated system that lets you meet coverage expectations while keeping lengths and tips healthy. Same pigments, different treatment: permanent on regrowths, semi-permanent everywhere else.
Permanent oxidizing color for full grey coverage at the root
YOU|UP² on Lengths & Tips
Semi-permanent for uniform reflex without sensitizing previously colored hair
For Salons
- Gentle coloration with intense shine + grey coverage
- Tonalize and repigment with optimal results
- Uniform reflex without sensitizing lengths
- Gloss service differentiates your menu
For Clients
- No ammonia, safety of Phyto-Tech formula
- Enriched with 5 natural oils for care during color
- Shine and intensity to natural or colored hair
- Maximum customization, great satisfaction
Free From
- Ammonia
- Parabens
- PPD
- Resorcinol
Certifications
- ISO 22716
- 100% Renewable Energy
- FSC Paper
- Made in Italy
42 Shades. Zero Ammonia. Infinite Possibilities.
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