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RE_COLOR tubes beside red algae in glass

RE_COLOR

Shades + Clear
43
Ammonia
0%
Color Families
11
Vegan
100%

Phyto Color Regeneration

Ammonia-free permanent cream color powered by certified BiEau® Red Algae. 43 shades that regenerate while they color. No ammonia, no PPD, no resorcinol. 100% vegan, made in Italy.

Color Without Compromise

RE_COLOR proves that ammonia-free doesn't mean compromise. Up to 100% grey coverage, up to 4 levels of lift, and a fragrance of vanilla and red fruit instead of chemical fumes.

  • No Ammonia

    Zero ammonia, gentle on scalp, pleasant in-salon experience

  • No PPD

    Eliminates the most common color allergen

  • No Resorcinol

    Clean formulation without this controversial ingredient

  • BiEau® Red Algae

    Certified cellular water with astaxanthin that colors while it cares

The RE_COLOR system: color cream, OXY Activators and NUTRIPLEX

The Complete System

OXY Activators + NUTRIPLEX

OXY Phyto-Peroxide

Color Activators · 500ml & 1L

OXY Activator lineup
OXY 10
Deposit + up to 1 level liftMix 1:1.5 · 3%
OXY 20
Grey coverage + up to 2 levelsMix 1:1.5 · 6%
OXY 30
Coverage + up to 3 levelsMix 1:1.5 · 9%
OXY 40
Maximum lift + Special BlondeMix 1:2 (SB) · 12%

NUTRIPLEX

Care Additive · Lengths Beautifier

Cosmetic restructuring additive that transforms color services into care treatments. Powered by Elaya Renova™ wild olive stem cells and fiberHance™ for biomolecular repair.

  • Prevents color fading
  • UV + heat protection to 230°C
  • Reconstructs hair fiber
  • Vanilla fragrance

Important

NUTRIPLEX can only be used with OXY 10

43 Shades + Clear

The Shade System

11 families spanning naturals to fashion shades. Standard mix ratio 1:1.5 (40g color + 60g OXY). Processing time 25–55 minutes. Tap any family to see every shade.

RE_COLOR shade chart

Phyto Active Technology

The Science of Care

  • Color Cream + OXY

    BiEau® Actif Red Algae

    Antioxidant, anti-aging, anti-inflammatory

    Certified cellular water complex from Haematococcus pluvialis containing astaxanthin, one of nature's most powerful antioxidants. Protects and regenerates during color services.

  • NUTRIPLEX

    Elaya Renova™

    Prevents fading, UV/heat protection to 230°C

    Phyto-lipid fraction from wild olive tree stem cells. Works at biomolecular level to counteract protein carbonylation and oxidation, preserving color and structure.

Astaxanthin, Red Algae cellular structure
  • NUTRIPLEX

    fiberHance™

    Fortifying, thickening, reconstructive

    Patented solution that rebuilds structural integrity in treated hair. Creates a biomimetic bond network within the cortex.

  • Color Cream + OXY

    Rice Bran Oil

    Nourishing, moisturizing, UV-protective

    Rich in oleic acid derivatives. Delivers deep nourishment during color processing while shielding from UV damage.

A model with glossy brunette waves

RE_COLOR in Action

  • RE_COLOR result: soft golden blonde waves
  • RE_COLOR result: glossy brunette waves
  • RE_COLOR result: a golden blonde portrait
  • RE_COLOR result: a rich brunette portrait

Free From

  • Ammonia
  • PPD
  • Resorcinol
  • Gluten

Certifications

  • 100% Vegan
  • Dermatologically Tested
  • Gluten Tested
  • ISO 22716
  • 100% Renewable Energy
  • FSC Paper
  • Biodegradable
  • Made in Italy

Bring RE_COLOR to Your Salon

Sign in to browse the full RE_COLOR shade catalog, OXY Activators, and NUTRIPLEX with professional pricing.